MARTINI / SMART CUBE
To help promote Martini’s ‘Play With Time’ campaign, we thought about how we could give customers more time to spend enjoying a drink with their friends and less time spent at the bar queuing.
We came up with the idea of a smart ice cube that could detect when a customer's drink was empty and automatically send out an order for a fresh one.
We partnered with Wired magazine and produced editorial content. The cube was trialed at a sponsored event for the opening of the Monoco Grand Prix.