The ‘Time Tunnel’ was another content piece for the Pepsi Max ‘Unbeleivable’ campaign. One night in early December, under the cold and gloomy tunnels of London Bridge, Pepsi Max gave unsuspecting commuters a shock with some high-speed augmented reality and stereo projection technology. The stunt was created using a fine gauze partition stretched inside the tunnel on which the animations were projected. Add in some clever use of lighting, set dressing and perspective effects, and the tech is hidden and ready to shock and awe with some startlingly realistic effects.
